Talk of the Town: Nobu Endo of My Puppy Rocks and The Dog Walker


Life at Tracy Hills is full of hidden gems that make our Talk of the Town series shine. Covering everything from local treasures and the hottest spots that have residents discovering gold, up next is Nobu Endu of My Puppy Rocks and The Dog Walker, voted the Best of Tracy for 14 years thanks to excellence in dog training, dog walking and pet services.

Ask anyone who knows him and they’ll tell you that Nobu is on a mission to help Tracy’s four-legged neighbors live a totally paw-some life. Nobu’s philosophy is honey over vinegar, preferring a positive reinforcement dog training, making a pup more likely to want to repeat their behavior. This approach, paired with a pack leader calm, is what has earned Nobu fans and loyal customers all around Tracy.

That’s why Phina, a Tracy Hills High Senior, turned to Nobu for a unique project—helping her train a diabetic service dog for her senior project. She chose to train a dog to support this cause because the illness impacts her family.

“I wanted to do something [new] and that touched me on a personal level, so I got Rey,” said Phina.

With My Puppy Rocks dog training, Nobu can tailor his sessions to a dog’s specific needs, including one uniquely positioned to serve as Rey. Watch as Nobu works to train Rey with Phina on core skills like sitting, staying, and waiting, utilizing the three “D’s”: duration, distraction, and distance.

“Distance is the final test for the dog because the further you move away, things happen in the environment that will make her want to get up,” explains Nobu to Phina, treating us all to a behind-the-scenes glimpse into how everyday heroes are made.

Living at Tracy Hills means neighbors looking out for each other, and that includes man’s best friend. Nobu offers personalized training for your dog’s individual goals, in addition to providing daily walks for your pet-sitting needs.

And a hearty thank-you to Tracy residents Nobu, Phina and Rey, who remind us all that love is paw you need—and yes, maybe a treat or two.

Stay tuned by joining our interest list to learn all about the small businesses that make the scene in Tracy go’round and earn your title as a local. Be sure to Like us on Facebook and follow us on Instagram to be kept in the loop on everything Tracy Hills.